We are a Sedex member and committed to sourcing responsibly and having an ethical and sustainable supply chain. Using Sedex tools and services helps our business work with our suppliers to ensure they are upholding safe, ethical and sustainable business practices, helping us to protect the working conditions for people working in our supply chain.

We’re proud to be a member of the Ethical Trading Initiative (ETI), a leading alliance of trade unions, NGOs and businesses, working together to advance human rights in global supply chains.

We are continuing to evolve our ethical trading processes and have established our Ethical Trading Policy. The policy outlines the key areas of our responsible sourcing strategy including our Sourcing Principles, which have been developed in accordance with the ETI Base Code.

We partner with Better Cotton to improve cotton farming globally.

Better Cotton’s mission is to help cotton communities survive and thrive, while protecting and restoring the environment.

The Better Cotton that we use is sourced via a system called mass balance, which means that Better Cotton is not physically traceable to end products. However, by supporting this initiative, it helps Better Cotton Farmers to gain access to necessary tools, training and support that they need to continuously improve their farming methods and benefit from the demand for the Better Cotton that we source.  

We are committed to sourcing at least 70% of our cotton as Better Cotton by 2025.

Welcome everybody

By understanding diverse cultural attitudes to parenting, and making sure we’re inclusive of different types of families.

Get them ready for the journey ahead

By setting parents up for life with products that last, and being honest about what they’ll need for their growing family.

Be a reassuring voice

By helping our parents get ready for birth, and being there afterwards to help them adapt to real life with a little one.

Champion positive health and wellbeing

By being there for our people through tough times, and helping to improve their mental and physical wellbeing.

Be a place everybody wants to work

By offering a selection of benefits that support our colleagues at a specific time of life, and creating a caring, safe environment for every team member.

Help our people to be the best they can be

By always knowing what we’re working towards, relentlessly learning and developing through fully supported experiences and opportunities, and helping our people to be the best that they can be.

Minimise climate impact

By using more eco-friendly processes and materials, and working to reduce our impact on carbon emissions.

Eliminate unnecessary waste

By working to reduce waste in our processes and products, and making sure that our products are built to last.

Protect nature

By using sustainable materials, and designing our products to have a circular lifespan, so they can either be re-used or recycled.